drupa Videos

drupa’s Sabine Geldermann previews some of the highlights visitors can expect at next April's drupa, and some of the event’s new innovation partners. In the drupa cube, bestselling author Michael Gale, author of “The Digital Helix,” will talk about the digital transformations in other industries and how they apply to the printing industry.

Gavin Jordan-Smith, Senior VP, Commercial and Industrial Print, for Ricoh, looks ahead to drupa 2020, and anticipates the extent to which elements of “Industry 4.0” will play more significant and tangible roles in emerging new products. Artificial Intelligence (AI), for example, will be increasingly integrated—not just for predictive maintenance, but also to intelligently control workflows.

Ken Hanulec, VP of Worldwide Marketing for EFI, looks ahead to some of what drupa 2020 will have in store: automation, inkjet, and the digitization of packaging, as well as the elements of “Industry 4.0”—connectivity, software, and the cloud—which will drive efficiency and effectiveness.

Sonja Mechling, Chief Marketing Officer for Heidelberg, talks to Cary Sherburne about Heidelberg’s plans for drupa 2020, which include artificial intelligence (AI) applications to help improve productivity, as well as its digital solutions.

Patti Smith, Kodak’s VP, WW Business Development & Marketing, Digital Inkjet Printing, talks to David Zwang about the major trends that Kodak has been seeing in the lead-up to drupa 2020. The biggest among them is packaging, especially digital packaging, the demand for which is being driven by the brands.

Koenig & Bauer’s Mark Hischar previews what Koenig & Bauer will be showing at next year’s drupa 2020. The company will have two booths in Dusseldorf to showcase how the company has grown and the new technologies and product lines they have been developing.

Marco Boer from I.T. Strategies provides his perspective on why North American printing company executives should attend European trade shows and what to expect at the upcoming drupa 2020 event.

With a new key visual and a new claim, the crucial preparation phase for the drupa has begun – three years before the event. And the prognosis is good: Organizations are estimating an increase of over 40 billion US Dollars in the field of packaging printing alone – a future the industry is happy to embrace.