drupa Essentials of Print

We deliver herewith a series of articles, from designers, brand owners, printers, converters, journalists and influencers. We look forward to working together with experts, who enrich our drupa Essentials with fresh impulses, sound expertise and remarkable experience. All these articles will allow us to understand a world that has changed dramatically since the creation of drupa in 1951 and will continue to evolve. Different observations and perceptions of an industry seeking innovation in a fast-changing world. Give free rein to your instinct under the adage: “to each his own drupa".

Peter van Teeseling - Executive Director of Dscoop

Peter van Teeseling is the executive director at Dscoop, the leading global graphic arts print community. With a passion for print and innovation, he serves as a connector, facilitating #printhacking and fostering collaboration within the industry, driving its growth and advancement.

Embracing the Power of Community: A Bright Future for the Print Industry

In the ever-evolving landscape of the print industry, thriving communities of print professionals are helping to shape the positive future of print. As executive director of Dscoop, I've had a front-row seat to the power and joy of community connection and collaboration. Every day, in every global region, there are digital print industry innovators who want to do more than just advance their companies and their customers. They want to advance the industry, and to spread print's remarkable impact on the world.

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Kaunain Shahidi - Business & Technology Editor-Contributing, Packaging MEA

Mr. Kaunain Shahidi is a strategic thinker with over 20 years’ experience in packaging development and procurement. He has a comprehensive understanding, knowledge, and practical exposure to a broad printing and packaging spectrum, with expertise in innovations, trends, and technologies.

In Print and Packaging, Sustainability Matters more than You Think

I am sure you will agree with me that for anyone who listens to the word 'Sustainability', a very special kind of sympathetic emotion gets evoked, and we do get connected with all the positive aspects or meaning of this word, which is not anymore just a buzz word but has become a driving force of multiple economies including print and packaging. From the perspective of the common man, the most general understanding of this magical word is ‘to preserve the natural resources.’ From the printing and packaging industries perspective, tremendous developments have been made, and over the past few years, the fraternity has succeeded in implementing multiple sustainable concepts by means of innovative materials, machinery solutions, and technical adaptations with a reduced use of natural and other resources.

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Julia Cole – Strategic Marketing Consultant

Julia has spent her lifetime in a printing career. Starting with Xerox in the 1980s and becoming an illustrious name in sales & sales training, she spent time at OKI and then moved to HP where she spent 15 years with roles heading up marketing in the UK, transforming Dscoop EMEA.

drupa 2024 - Looking back to look forward

Having started my lifetime career in print during the 1980s, I have seen so much incredible transformation in technology both specific to print and in our everyday lives. Moving to work for HP almost 20 years ago certainly gave me a new perspective. Heading up the marketing team, we created a marketing campaign to excite commercial printers to attend drupa, titled “How to Sell more Print to more People”. Nearly two decades later, I’m taking a trip down memory lane to look at the predictions we made back then, how they’ve been realised far beyond anything we imagined, and why we should be excited for drupa 2024.

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Fred Corbo, CEO & Owner, SmilePack.fr – FP Mercure Pack

Fred CORBO created and launched Smilepack.fr, the first fully integrated Web-to-Pack platform, in 2017. As the CEO and owner of FP Mercure Packaging, Fred possesses a clear vision of the packaging market's evolution, closely intertwined with digital process equipment.

Web-to-Pack and Digital Technologies

"The waste that is recycled best is the one that we haven't produced." This adage, whose perspicacity cannot be questioned nowadays, applies to all areas, particularly the packaging world. As producers of packaging, we are accustomed to explaining to our clients that the packaging that is most easily recycled is the one we haven't produced and they haven't brought to the market! One might say we are schizophrenic. Or rather, it is an urgent and absolute necessity to align ourselves with values, both personal and applied to our company, even if it means shocking others.

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Montserrat Petit, founder & managing director of the marketing agency MOND

Montserrat Petit is the founder and managing director of the Barcelona-based marketing agency MOND. She has more than 20 years’ marketing experience working in technology and financial services companies.

More than just online

In today’s world, we are constantly bombarded with all kinds of information in all possible formats, shapes, colours and sounds. Our brains receive thousands of messages every day and are constantly switching from one topic to another. At work, we are handling video conferencing, instant messaging, emails, phone calls and face-to-face meetings while also keeping an eye on our phone in case something urgent comes up and needs an immediate response. In a matter of years, generations have shifted from watching movies to YouTube videos to TikTok clips to Instagram adverts in their leisure time.

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François Martin is a freelance consultant in graphic industry. He is specialized in the digitalization of production processes. He believes that the changes to come are bigger than the one who already took place.

The importance of tradeshows

Over the last 20 years, the way to engage with customers across the entire sales-cycle has evolved beyond recognition. New technologies have enabled things that simply were not possible before and this process continues. Traditional customer touchpoints are being challenged, even replaced, as the mix of engagement activities becomes more complex and sophisticated. So here are a few personal insights into ways to captivate and inspire customers in this evolving, dynamic situation.

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You want to read more?

Dive into the fascinating world of the printing industry with our latest trade articles! From Brands & Packaging and Functional Printing to Sustainability and Label Production - in the months leading up to drupa we will be offering you new and exciting insights into the relevant topics of the industry. Our articles are written by competent expert authors and new publications are added regularly. Stay tuned.