Whether Amazon or Alibaba, Spotify, Uber, Airbnb, Apple or Facebook: The Platform Economy is transforming business-to-consumer (B2C) markets at a rapid pace. Without even owning a vehicle, an apartment or a song, platform providers have made the initiation of business contacts between providers and demanders their business model. The intermediaries are now worth much more on stock exchanges than global media groups, car manufacturers or hotel chains. Thanks to strong brands, they are the first port of call for Connected Customers all over the world when they are looking for vacation accommodation, want to stream music or movies, or just want to do their shopping. The most successful providers are characterized by digitally optimized order processing, simple and transparent payment processes, and intelligent data analyses, on the basis of which they can align their services and offers ever more precisely to customer needs and satisfy them optimally. In an increasingly digital society, Platform Economy players are conquering one B2C industry after another. Even if there are critical tones, the openness of end consumers to the use of digital platforms is increasing. As centers of agglomeration on the World Wide Web, they are attracting not only customers but also more and more providers - further fueling the rapid growth of platforms.